Willie Cruz | Internet Manager
Wiesner Buick GMC Hyundai
Conroe, Texas
AutoUSA: Can you tell us a little bit about your dealership and your background in the industry?
Willie: John Wiesner, our CEO started in the auto business in 1972 and in 1977 purchased the Buick-Pontiac-GMC franchise here in Conroe, Texas and grew it to become one of the premier dealerships in the market. Since then we expanded with a Hyundai franchise in Conroe and a Chevrolet, Buick, GMC, Cadillac point in Huntsville, Texas. I have over 16 years in the automotive industry in varying positions including Sales Consultant, Sales Manager, Sales Director, F&I Manager, Commercial Sales, and held Certifications and Master Certifications in multiple product lines. I attribute my focus on goals to my 15 years of being in the U.S. Army where you have to perform at peak levels to accomplish tasks.
AutoUSA: How is your Internet Department or BDC structured?
AutoUSA: What are you doing that is a bit different from your competition?
AutoUSA: Tell us about your experience with independent lead providers?
AutoUSA: What types of creative marketing and/or advertising are you doing to drive more web traffic?
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