je.st
news
BARC India to measure TV viewing using DEN Networks return path data
2017-10-13 13:00:00| Digital TV News
TV viewership measurement in India is set to get a boost. BARC India has partnered with cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs).
Tags: den
data
return
india
Category:Consumer Goods and Services
Latest from this category |
All news |
||||||||||||||||||
|