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BMW Defends Its U.S. Sales Crown by Paying Dealers to Buy Loaners

2016-02-18 20:39:22| Auto Dealers - Topix.net

BMW wielded an unlikely tool to hold onto its crown in the U.S. luxury-car market last year: the loaner. The German automaker narrowly outsold Mercedes-Benz and Lexus, and its success hinged partly on some deal-making in the showroom.

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