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Beyond basics: 'More feminine' styles key to reviving Gap brand

2015-06-17 18:53:28| Apparel - Topix.net

The world didn't end in 2012, but things haven't been the same since then for Gap Inc's ( Riding the colored-denim trend that year, the chain's sales soared to their highest in four years as young adults snapped up its distressed, skinny and cropped jeans. But denim's popularity began to fade in 2013, and the Gap brand's sales followed suit - ultimately leading to the company's announcement on Monday that it would close 175 of its 675 Gap stores over the next few years.

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