Big Data, Algorithms, and Apps are delivering new sales and marketing resources to dealers every day. Following are three examples of how data is serving up new business and new customers for dealers as we approach NADA 2013.
Whether it is the intervention of more technology like intelligent algorithms, easy-to-use software systems, or savvy industry consultants and trainers, it is apparent that Data is King and Content is Queen. So be on the LOOKOUT at NADA for industry providers, OEM, and fellow dealers that who aware of and working on new and better ways to use data to sell, tell, and service your customers.
Read More about how big data affects dealers on the Automotive Digestibles blog.
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