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Big data helps Cars.com prove its worth to dealers

2013-05-21 05:20:31| Auto Dealers - Topix.net

Consumers younger than 30 rarely contact a car dealership before walking into the lot, says Kevin C. Wyderka, director of data warehouse and business intelligence at auto classifieds site Cars.com. Instead, they do most of their research online until they are nearly ready to buy, he says.

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