Advertising is one of the key drivers of customer traffic. Many dealerships focus on vehicle pricing or selection in their ads and on their website to attract potential buyers.
However, customers need to feel confident about the car theyre buying as well. Building that customer confidence can start with your advertising.
Your CARFAX partnership can help. Used car shoppers know and trust CARFAX. In fact, a recent study* shows 85% of consumers trust CARFAX and 9 out of 10 recognize the CARFAX brand. Combining your reputation with a trusted third-party means youre giving potential customers more reason to visit your store.
Smart thinking for dealers means putting CARFAX to work in your dealership. Keep reading to see what CARFAX offers dealers that will drive traffic your way!
The Article Building Customer Confidence Why It Matters In Advertising appeared first on Automotive Digest.