Home CAGNY 2014: Coca-Cola Co lines up US$400m media spend
 

Keywords :   


CAGNY 2014: Coca-Cola Co lines up US$400m media spend

2014-02-21 17:57:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co will inject US$400m into media backing for its brands this year as it shifts marketing focus from consumer promotions to advertising, its CEO has said.

Tags: media lines spend cocacola

Category:Food and Related Products

Latest from this category

All news

»
05.11NI rise hits workers harder than employers, says OBR
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Wind Speed Probabilities Number 8
05.11Tropical Storm Rafael Public Advisory Number 8
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Forecast Advisory Number 8
05.11Lenzing Expands Nonwovens Range
05.11Netflix Europe offices raided in tax fraud probe
More »