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CMO Today: Twitter Looks to Cash In on Video Ads

2015-10-11 12:24:08| Beverages - Topix.net

TWITTER ADS : Twitter is rolling out a new video ad product that will allow marketers to buy six-second pre-roll ads on videos from a variety of publishers, CMO Today reports. The ad network, announced at an event for marketers and ad buyers in New York, will mean that a marketer can choose targets like men under 34, and Twitter would place ads before videos being watched by that demographic, the company said.

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