Home › CTV more effective than linear in driving consumer behaviors
 

Keywords :   


CTV more effective than linear in driving consumer behaviors

2020-08-25 15:00:09| Digital TV News

Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.

Tags: effective consumer driving linear

Category:Consumer Goods and Services

Latest from this category

All news
14.12Supermarket skincare dupes could save you hundreds. But do budget beauty products work?
14.12'A nightmare' - The battle over Warner Bros is turning Hollywood upside down
13.12Whisky industry faces bleak midwinter as tariffs bite and exports stall
13.12Christmas gifts wrapped and sent out for children
13.12Why your chocolate is getting smaller, more expensive and less chocolatey
12.12EU backs indefinite freeze on Russia's frozen cash ahead of loan plan for Ukraine
12.12No 10 says it backs pubs as landlords bar Labour MPs in tax protest
12.12Crafters warn of imported 'tat' at festive fairs
Consumer Goods and Services »
14.12Supermarket skincare dupes could save you hundreds. But do budget beauty products work?
14.12'A nightmare' - The battle over Warner Bros is turning Hollywood upside down
13.12This Week in Agribusiness, December 13, 2025
13.12This Week in Agribusiness, December 13, 2025
13.12Whisky industry faces bleak midwinter as tariffs bite and exports stall
13.12Christmas gifts wrapped and sent out for children
13.12Why your chocolate is getting smaller, more expensive and less chocolatey
12.12Cargill recalls single lot of livestock feed product
More »