When it comes to car dealership advertising, 'advertising' is a one-way communication, but selling is a conversation. When I sold Jeeps in 1979, there were only two forms of sales conversation, in-person and on the phone. Today, the conversations that sell also include:
Chat
Email
Video Chat
Back and forth click and response between a shopper and your website
Back and forth interaction with you inventory on AutoTrader, Cars.com, etc.
Back and forth with information about your store, store policies, and your employees
Dennis Galbraith, who handles Research and Business Intelligence for Dealers at DrivingSales.com, urges dealers to engage car shoppers and potential buyers in conversation, either online or offline. [Read more]
The Article Car Dealership Advertising: Conversations That Sell appeared first on Automotive Digest.