This year, during their annual three week in-store March for Babies fundraising campaign, Publix customers and associates raised "We are thankful for the opportunity to partner with the March of Dimes, an organization whose mission is at the heart of every expectant parent, sibling, family member and friend," said , Publix director of media and community relations. It is our largest-grossing customer facing campaign and associate involvement peaks every spring when our own lace up their sneakers and walk for someone they love.