Goya Foods, which sells canned beans, rice, spices, and thousands of other grocery products is launching a $300 million expansion with four new warehouses in The company's growth has been fueled by Americans' growing taste for Latino foods and the swelling population of Latinos in the US, writes Shan Li in the The U.S. market for Latino foods is projected to reach $10.7 billion by 2017, which is a 31% increase from 2012, Li notes, citing the grocery industry reseach firm Packaged Facts. Many major food companies, including Kellogg, General Mills, and Kraft have been expanding their investments in ethnic offerings, as a result.