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DISH enlists Nielsen to power advanced advertising across Sling TV
2018-09-20 14:30:18| Digital TV News
Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.
Tags: advanced
tv
power
advertising
Category:Consumer Goods and Services