There has been much talk recently about "Big Data" which, to me, only emphasizes the importance of "Clean" Data. According to Kurt Bollacker, Data that is loved tends to survive.
Having clean data is necessary for you to extract revenue from your most precious resource: your customer and prospect database. Clean data increases opportunities, saves money, and helps you maintain a positive reputation with satisfied customers. Luckily, there are tools available to dealers that can help keep data clean and updated with the NCOA, CASS, DNC, Phone/Email Validation and Phone/Email Append.
Hunter Swift,the Manager of Market Development at DealerSocket, emphasizes the importance of having accurate and updated information in your database. [Read more]The Article Dealers: Understand The Importance of Clean Data appeared first on Automotive Digest.