Thomas de Monchaux, who appears to write extensively on architectural and cultural topics for the New Yorker , has penned a long analysis there of the design and layout of the new Amazon Books bricks-and-mortar bookstore in Seattle. His view - elaborated at great length - is that Amazon's design scheme "soothes our anxieties about technology" with a layout sort of like a Starbucks" using a "Heritage Modern or Warm Industrial" aesthetic.