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Enbridge aims to stem negative publicity with Life Takes Energy rebranding campaign

2014-09-23 00:37:30| Oil & Gas - Topix.net

Under the theme Life Takes Energy, the campaign involves major spending primarily directed at television and digital video advertising highlighting every day moments made possible by energy. After taking big reputational hits from its defence of the proposed Northern Gateway oil sands pipeline and from its oil spill in Michigan's Kalamazoo River, Enbridge Inc. launched a rebranding and advertising campaign Monday to increase its "positive reputation" and that of the industry as a whole.

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