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FreeWheel chooses Nielsen to power audience-based multiscreen TV advertising

2019-02-12 15:30:04| Digital TV News

Nielsen (NYSE: NLSN) and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform (DMP). Using the Nielsen DMP, Freewheel Markets can now analyze, build and target advanced audiences across Connected TV, Over-the-Top and digital video.

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