je.st
news
General Mills serves up social values in new Cheerios campaign
2014-10-02 23:45:48| Agriculture - Topix.net
When cereal giant General Mills Inc. faced criticism over a television commercial last year that featured a biracial family, the company could have backed down. Instead it brought the family back for its most expensive and high-profile commercial of the year, in the 2014 Super Bowl.
Tags: general
social
values
serves
Category:Agriculture and Forestry