je.st
news
H&M uses consumer data to launch custom collection
2019-05-24 16:29:33| Daily apparel & textile news and comment - from just-style.com
Swedish apparel giant Hennes & Mauritz (H&M) has harnessed specially collected data to launch a new custom-made collection for customers in Berlin, Germany.
Tags: data
collection
custom
consumer
Category:Consumer Goods and Services