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Innovid quantifies CTV impact on advertising in the U.S.

2021-07-21 10:38:29| Digital TV News

July 20, 2021 Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.

Tags: the us advertising impact

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