When automotive manufacturers and dealers spend money in online leads, they need to prove the ROI on their investment. That's why internet marketing specialist Autobytel relies on lead conversion reporting from Polk to demonstrate the effectiveness of its Internet leads.
Based on credible, third-party data, Polk's lead conversion reporting shows Autobytel and its dealer and OEM clients how well the company is doing.
Dealers must read the full extent of this recent case study from Polk which shows how effectively Autobytel works to provide the return on investment dealerships receive when they use Autobytel for their Internet leads. [Read more]
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