Its been a sweet year for new and pre-owned vehicle sales, loans and leases, scheduled maintenance, and aftermarket. Big Data is becoming something like the bloodstream for all of it.
Its built into third-party digital marketing partners, upstream remarketing channels, and dealer management systems.
The trick is balancing somewhere between no duh for technology processes that are built into everything we do today and a Rubiks Cube for managers overwhelmed with data sources and figuring out what to do with them. Staying current on the issues is a good way to do it.
Jon LeSage, editor of Used Car Market Reports, looks at three developments that dealers should know about Big Data and what analysts are saying about it.The Article Is Big Data a No Duh or a Rubiks Cube for Dealers? appeared first on Automotive Digest.