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Is Dr Pepper Snapple Group's partner brand strategy a risk? - Analysis

2016-02-18 16:15:00| Daily beverage news and comment - from just-drinks.com

The success of Dr Pepper Snapple Group's partner brands portfolio received a mixed reception from analysts. While they could see the benefits of teaming up with third party, innovative brands, questions remain over the risk of those brands being acquired by other drinks companies. 

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