The market research data is clear. More and more car shoppers are going online to do search and research before going to the dealership.
See and hear the insights and precautions that Larry Gamache, Carfax's Director of Communications, is saying about car buyers including used car shoppers are ending up on dealer Web sites as they search for their next car or truck. It is therefore, critical that these potential customers get to your dealerships web site as early in the buying process as possible.
Everyone in the dealership is online or on their cell phone and so are the customers as they find their way to your store.
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