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"It's about the consumer, stupid" - Interview, Accolade Wines CEO Paul Schaafsma - Part II

2016-03-10 13:41:00| Daily beverage news and comment - from just-drinks.com

In the second part of this week's just-drinks interview with Accolade Wines CEO Paul Schaafsma, we discuss the role brands have to play in the wine industry, whether wine is more of an FMCG than a purist's playground and the secrets to successful marketing.

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