Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc.
The Content Marketing Institute, based in Cleveland, is changing the way automotive marketers communicate, gain new clients, and invest their advertising and marketing communications budgets. Content has become the most important communications resource for automotive companies, dealers, and their marketers.
Five Thousand marketing, communications, and content developer managers attending the Content World Conference in September.
Joe says that the hardest thing for marketers to do is turn the big ship of how things have always been done.Making business model changes within marketing is easier for mid-sized companies than larger enterprises, while smaller companies have it the easiest. More than anything else, this is a change management issue.
To get started, he is in favor of the pilot program...set a long-term goal with a couple core team members and go after one particular audience of importance to the group. Once that pilot starts to gain traction, then you can expand that program and it starts to bleed into the rest of the organization. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out
www.contentmarketinginstitute.com, his personal site or follow him on Twitter @JoePulizzi.
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