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Lesson for Mobile Marketers: Persuade In-store Shoppers to Travel Farther
2013-03-13 17:36:54| Location-Based Services (LBS) Zone
New study from NYU Stern, University of Pittsburgh, Drexel University, and University of Texas shows that mobile promotions, which encourage additional in-store travel, increase unplanned spending.
Tags: travel
mobile
lesson
shoppers
Category:Telecommunications
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