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MMS and GfK launch Total Video Ad Ratings in Sweden

2017-11-10 14:00:49| Digital TV News

Following on from the digital ad ratings service launched earlier this year, MMS and GfK have now extended the platform into a Total Video service. The enlarged service enables the market to measure the return-on-investment of video advertisement cross-platform on linear TV, Smart TV, PC, Smartphone and Tablet devices.

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