"'Songs in the Key of Wiener," a new Facebook campaign from Maple Leaf Food 's Larsen Wieners brand, takes Atlantic Canadians back in time to the heyday of the "As Seen On TV" era. Developed by St. John's-based shop Target , the campaign centers on two 30-second videos, "Volume 1 and 2 of Songs in the Key of Wiener," created in the style of "As Seen On TV" company K-Tel International, known for its compilation albums.