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Milo's Kitchen found out the key to a good marketing campaign is a food truck for dogs

2014-09-27 01:46:50| Food - Topix.net

Capitalizing on the popularity of mobile food vendors, the treat company - a division of San Francisco-based Big Heart Pet Brands - launched a marketing campaign that used a "Treat Truck" to bring dog treats to four-legged customers across the country. "We had over 200,000 visitors in 16 cities," said Melinda Winter, the director of pet snacks at Big Heart Pet Brands.

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