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Neustar integrates TiVo TV viewership data into attribution models

2019-04-25 16:20:03| Digital TV News

Neustar and TiVo (NASDAQ: TIVO) have announced that TiVos TV viewership data, which reaches across all 210 US DMAs and millions of households, will now be available in the Neustar Multi-Touch Attribution and Unified Marketing Analytics solutions.

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