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Nielsen Catalina Solutions Unveils Long-term Effect of Television...

2015-04-01 14:03:50| Food - Topix.net

Nielsen Catalina Solutions , in conjunction with CBS Corporation , demonstrated the value of advertising's long-term effectiveness through the results of their latest research collaboration, "Long-term Ad Effectiveness Measurement - Phase 2." Findings highlight that advertising's long-term effects drive brand loyalty, equity and higher future brand sales. Further, the long-term effectiveness metrics vary by brand and ad campaign.

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