Home Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
 

Keywords :   


Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs

2020-11-10 15:30:40| Digital TV News

Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.

Tags: data smart dish tvs

Category:Consumer Goods and Services

Latest from this category

All news

21.05P&G Professional Expands Laundry Care Lineup with Tide Laundry Detergent, Downy Fabric Softener
21.05Online car retailer Cazoo enters administration
21.05Kosas Launches Blush Is Life Collection
21.051-800-Flowers To Sell Air Wick-Inspired Flower Bouquets
21.05Water firms ask for bill rises of between 24% and 91%
21.05Global Luxury Perfume Market Size Projected To Grow By $5.59 Billion from 2024-2028: Technavio
21.05Paul Mitchell Unveils New Pet Grooming Line
21.05Estée Lauder Companies Presents Research at the Society for Investigative Dermatology Annual ...
Consumer Goods and Services »
21.05Woosh Continues Steps Toward Circular Diaper
21.05P&G Professional Expands Laundry Care Lineup with Tide Laundry Detergent, Downy Fabric Softener
21.05Xitron introduces new offset prepress workflow
21.05Tennesse Program to Provide Free Diapers to Families
21.05Atlantic Tropical Weather Outlook
21.05Eastern North Pacific Tropical Weather Outlook
21.05Online car retailer Cazoo enters administration
21.05Sherwin-Williams Launches Pipeclad Frac-Shun ERC Technology
More »