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Pernod Ricard gives Malibu UK summer push

2016-05-31 13:51:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.

Tags: summer push malibu ricard

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