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Home › Pernod Ricard looks to creativity to drive growth

 

Pernod Ricard looks to creativity to drive growth

2014-10-16 10:18:35| Beverages - Topix.net

Jameson has launched a new marketing campaign focusing on craftsmanship, storytelling and community, as part of a drive by brand owner Pernod Ricard UK to invest in "inspiring and engaging" marketing campaigns. The Irish whiskey brand is launching a platform, The Jameson Works, which will share content about how great craftsmen work.

Tags: drive growth creativity ricard

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