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Rebranding Mistakes & Marvels: 5 Lessons: Learned

2015-09-28 19:17:35| Beverages - Topix.net

Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with "New Coke." The public was outraged and let Coca-Cola know they didn't want a "new" Coke.

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