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Home › Roku announces shopper data program

 

Roku announces shopper data program

2020-06-08 15:30:20| Digital TV News

Roku (Nasdaq: ROKU) has launched a shopper data program to make TV advertising more precise and measurable. Kroger Precision Marketing (KPM) is to initially build targeting and attribution tools.

Tags: data program roku shopper

Category:Consumer Goods and Services

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