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Sprint, Telefonica strike global advertising alliance

2013-02-20 21:56:00| Telecompaper Headlines

(Telecompaper) Sprint has teamed up with Telefonica to create a mobile advertising alliance. Through this agreement, between Telefonica Digital and Pinsight Media+ (powered by Sprint), the two companies will collaborate on ways to enable global brands to potentially reach more than 370 million mobile customers across the US, Europe and Latin America with targeted advertising.

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