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TI Sparkle launches ad campaign for global rebrand

2016-05-09 11:37:00| Telecompaper Headlines

(Telecompaper) TI Sparkle, Telecom Italia Group's international operator, has announced the launch of a new institutional advertising campaign at International Telecoms Week (ITW) in Chicago. The multi-channel campaign, designed by the Klein&Russo ad agency, brands TI Sparkle as "the world's communication platform" and underlines its five product platforms: IP&Data, Cloud & Data Centre, Corporate, Mobile and Voice. The campaign will feature in major international publications and on social media this coming autumn and is part of the global rebranding of parent company Telecom Italia, which unveiled a new "modern and simple" logo in February and adopted TIM as the brand for all its operations.

Tags: global campaign launches sparkle

Category:Telecommunications

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