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Taking the abs out of Abercrombie, teen retailer ditches beefcake models, racy ads

2015-04-25 00:54:15| Apparel - Topix.net

The New Albany, Ohio-based company, which operates stores under its namesake brand and Hollister, announced Friday that store associates will not be hired "based on body type or physical attractiveness" and it will no longer call them "models" but "brand representatives." It also said that its employees can be more individualistic when they dress, ditching its "look policy," which banned eyeliner and certain hair styles among other things.

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