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The Flanarant: Social media misses the mark when it matters

2013-07-15 19:52:00| Daily apparel & textile news and comment - from just-style.com

Faced with an opportunity to change the course of events by getting Gap to sign up to the Accord on Fire & Building Safety in Bangladesh, an online petition and social media campaign made little difference to the company's stance - or its sales. As Mike Flanagan asks: Does social media matter only if concerned with things that don't?

Tags: when media social mark

Category:Consumer Goods and Services

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