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TiVo integrates demographics, ad airings, and mobile devices into TV Viewership Data

2019-05-21 14:30:52| Digital TV News

TiVo (NASDAQ: TIVO) has announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge's Identity Graph and demographic attributes, giving TiVo customers an expanded data offering with more flexibility.

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