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Twitter toying with more tailored ads, aiming to protect users' privacy

2013-07-08 14:13:36| InfoWorld: Top News

Twitter is working on some new approaches to offer more personalized ads to users, partly based on their online activity outside of the social network. The experiment, which will display promoted content from brands and businesses that users have shown interest in, will be starting soon in the U.S., said Kevin Weil, senior director of product for revenue at Twitter, in a July 3 blog post.

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