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Two Studies Find Car Shoppers Willing to Give Up Privacy but Want Something in Return
2013-06-10 07:33:51| AutomotiveDigest.com - Automotive Industry News
Two new studies are showing what car shoppers want from their next vehicle they understand the necessity to give up a certain amount of personal information in return for security and integration of paired technologies. Fuel efficiency also matters to them. Cisco report shows respondents are okay with sharing personal information if it would customize their vehicle and driving experience. Want to track gas prices with in-car tech features, insurance prices, roadside assistance availability, and recall information. JD Powers and Associates found survey respondents to be interested in phone pairing, wireless internet, better voice recognition, and other improvements to infotainment systems. Vehicle owners are more interested and willing to purchase features like a fuel economy indicator and active shutter grille vents that close at higher speeds to help maximize fuel economy. J.D. Power study finds that vehicle owners have some interest in driverless cars but are more interested in semi-autonomous functions like emergency braking and steering and automatic park assist. Find out what the studies have to say about car shopper priorities with connected car technologies. The Article Two Studies Find Car Shoppers Willing to Give Up Privacy but Want Something in Return appeared first on Automotive Digest.
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Category:Automotive