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Verizon's top goal with AOL: mobile video advertising

2015-05-13 07:54:02| IT Services - Topix.net

Verizon Communications has made clear what it hopes to gain with the $4.4 billion purchase of AOL: a better way to sell mobile video ads. AOL, ridiculed for its continuing dial-up Internet business, has in the last few years assembled a set of cutting-edge online video technology tools to buy and sell ads automatically in real-time, measure audience metrics and specifically target users based on their preferences.

Tags: top video mobile advertising

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