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Vimpelcom signs global partnership agreement with Twitter
2014-11-19 08:53:00| Telecompaper Headlines
(Telecompaper) Russian mobile operator Vimpelcom will launch an extended portfolio of Twitter services after signing a partnership agreement with the messaging services provider. VimpelCom said it wil launch services for all of its 223 million customers in emerging and developed mobile markets, and additional Twitter programmes tailored to local markets where it operates. VimpelCom operations will be able to use the Twitter mobile portfolio of services aimed at emerging markets, including Twitter SMS and Twitter USSD designed to on-board first-time m-data users and Twitter Access. Customers will pay no extra costs. The partnership will also see tailored programmes allowing VimpelCom operations to have their own Twitter timelines and engage directly with local customers even without a Twitter account. They will also use customised Twitter support for local and international social, sports or cultural events. Mobilink Pakistan is the first VimpelCom operating company to launch Twitter mobile services under the new partnership. VimpelCom will expand the service to its other operations.
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Category:Telecommunications