What's on Martin Sorrell's mind: 'We need to rename advertising' - je.st - What's on Martin Sorrell's mind: 'We need to rename advertising'

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What's on Martin Sorrell's mind: 'We need to rename advertising'

2015-10-01 09:36:59| IT Services - Topix.net

WPP CEO Martin Sorrell believes that the definition of advertising as we collectively understand it is outdated. Branding needs a rebrand.

Tags: advertising mind martin rename

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