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Home › Will full encryption sideline Google's targeted ads?

 

Will full encryption sideline Google's targeted ads?

2014-06-18 15:47:25| InfoWorld: Top News

Mining personal data to deliver targeted ads is the lifeblood of Google's business -- and of many other online firms. But what if that data dries up at the source? Google released an early version of a new tool recently that will provide full "end-to-end" encryption for email. It's a super-strong cloaking technology that scrambles messages before they leave their browser and keeps them that way until they're decoded by the recipient.

Tags: full ads targeted encryption

Category:Information Technology

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