je.st
news
Working Moms Are Now Key Stakeholders for Car Buying Decisions
2013-01-23 03:24:48| AutomotiveDigest.com - Automotive Industry News
Working moms are becoming the key target market dealers marketing to segments in their regions 59% of working mothers are managing household expenses alone, according to a poll released by Working Mother magazine and Chase Card Services. This compares with 30% of working mothers who manage household expenses in a joint effort with their [...]
Tags: key
working
car
buying
Category:Automotive